Why Building a Community Around Your Publication Matters

“Community” has become a somewhat overused, and sometimes misused, word in recent times. However, when done right, it can become a really important element in engaging existing readers/listeners with a publication, as well as helping to attract new ones. It is not straightforward though. Picking the right platform really matters and it takes a lot

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BBC Social Media Guidelines After Gary Lineker Row Still Present Issues

The BBC has today revealed new guidelines, following the row over social media posts by Gary Lineker back in March. Essentially, it boils down to freelance presenters outside of news, particularly those on flagship shows, being allowed to express their views on various topics. However, they must not attack politicians personally or question their character.

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Additional Conversations: BBC And Other PSBs to Launch Freely

On Monday, the UK’s Britain’s Public Service Broadcasts – the BBC, ITV, Channel 4 and Channel 5 – announced that they are combining for a new service called Freely. It will be delivered over the Internet and be built into the next generation of smart TVs. The development was the subject of the latest ‘Additional

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