January Views - What the Start of 2025 Might Tell us

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We are, somehow, coming to the end of the first month of 2025. While I’m loathed to do predictions, mainly because I always get them wrong, I thought I’d share a few brief thoughts on what January might tell us about the media year to come.

Firstly, obviously, Trump. I wrote about it the 47th President on Tuesday and once a week is more than enough. The media in the US and beyond needs to rise to the challenge though. And could the last person out of the Washington Post please remember to turn out the lights?

We have also seen over the last couple of week’s that there will continue to be reorganisation and upheaval within the legacy media. Friend of The Addition Ben Mullin reported on cuts and shake-ups at CNN. It’s hardly going out on a limb to say that it will not be the only media organisation where that happens. Cutting newsrooms and going on about AI is not going to provide the robust report the world needs.

Sport is central to many people’s media diets. That’s why I cover it so prominently here at The Addition. Netflix is making moves in the space. It showed two NFL games on Christmas Day and just before that announced it will be the US home of the 2027 Women’s Football World Cup. Expect plenty more developments like that.

A big sporting media moment, perhaps the biggest in the world, will come on 9 February when Super Bowl LIX kicks-off. None other than Tom Brady is going to be on co-commentary duty. It’s fair to say the NFL legend hasn’t exactly had the smoothest transition from the pitch to the booth, but he insists he is sticking around. His performance at the Greatest Show on Turf will be as scrutinised as much this year as when he played in it.

From politics to sport and beyond, we’ve seen already that 2025 is going to be a big one for the media. Stay tuned!