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A new year is always a good time for a reset. It is all too easy for any individual or industry as a whole to keep doing the same old thing. That is no different for publishing, with its ongoing combination of opportunities and struggles.
What, then, should publishers be looking to change in 2023? Journalist, lecturer and trainer Adam Tinworth has thoughts. Some of them are going to be controversial. He joins host Charlotte Henry to, amongst other things, urge SEO practitioners to give up their keyword spreadsheets, journalists to get off Twitter and everyone to be a bit more sceptical about TikTok. In an atmosphere of layoffs and economic uncertainty, can we move away from some of the things we’ve held onto for so long?
* Four Things Publishers Should Give up in 2023 – One Man And His Blog
* Journalists! Get Off Twitter! – The Addition Podcast
* What on Earth is Going on With Twitter? – The Addition Podcast
* Adam Tinworth on Twitter
* Charlotte Henry on Twitter
Listen wherever you get your podcasts.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com