What should publishers be looking to change in 2023? Journalist, lecturer and trainer Adam Tinworth has thoughts. Some of them are going to be controversial. He joins host Charlotte Henry to, amongst other things, urge SEO practitioners to give up their keyword spreadsheets, journalists to get off Twitter and everyone to be a bit more sceptical about TikTok. In an atmosphere of layoffs and economic uncertainty, can we move away from some of the things we’ve held onto for so long?
Some of these are controversial…
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