Media Voices – Lessons From The Creator Economy: Setting the tone in podcasts and newsletters

Room at the newsletter and podcast summit

I have teamed up with my friends at Media Voices for a monthly column on the creator economy. Each month, I explore the different ways publishers can learn from this thriving part of the media industry.

Towards the end of May, I was at the Podcast Show London in a packed, hot Business Design Centre in Angel. Delegates from some of the biggest publishing and tech companies in the world were there too, an indication of what a key part of the calendar this show has become. No mean feat in an industry that loves a get together and has plenty of them.

And the busiest session I attended? You will be shocked to know that it wasn’t James Corden interviewing his boss at SiriusXM, but YouTube. 

While I am rather protective of podcasts as an audio experience, (perhaps a topic for a column at another time…) the video platform insists it is working hard to offer much more to podcasters. This includes better RSS integration and a focus on improving metrics, something that is critical to both creators and advertisers. YouTube also says it is recommending more podcast episodes to podcast consumers.

Read the full column here.

Want to start your own newsletter or develop an existing one? Check out my Newsletter Masterclass. You can book a one-off session or a block of three.

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