We’re over a week into World Cup 2026, and the vibes have been… mixed. I’m generally enjoying the tournament. However, that is not to say it’s all been perfect. So let’s break down the good and bad so far. I’ll start with the negatives. We can then end on a positive note.
The Negatives of World Cup 2026
Advertising Hydration Breaks
There has been lots of talk about hydration breaks. We should call them what they are – advertising breaks for US TV. There are some conditions in which play should absolutely stop to help the players cool. However, a lot of the matches have not met those conditions, but the breaks are happening by default. It is ruining the flow and momentum of matches. I think it cost Bosnia yesterday, who were on top until the interruption in the second half. Fans in the stadium are reacting too, booing when they begin.
Kick-off Times
Yes, time zones are a thing. I get it. We’re obviously not going to have any midday BST kick-offs. However, I do think there could be a few midday ET kick-offs for games on the East Coast. It would give those of us in Europe a few more matches in sociable hours. Furthermore, games are not actually starting when they are meant to. Some have been up to six minutes late. Not good for TV coverage, and not good for fans who want to know when things are going to start and finish.
The Positives of World Cup 2026
Emma Hayes And Christina Unkel
Lots of men on the internet have been moaning about Emma Hayes. The coach of the US women’s team has, though, been one of the stars of ITV’s coverage, providing tactical breakdowns, including during the hydration breaks. Equally impressive is referee analyst Christina Unkel, who has returned after a great showing in Euro 2024.
Smaller Teams Stand-up
A 48-team World Cup is obviously far too big. However, it has provided the opportunity for new teams and some really fun results. It all went wrong for them yesterday, but Qatar’s 1-1 draw with a well-established Swiss side was impressive. DR Congo also got a great 1-1 draw with Portugal. Better than all of that was Cape Verde’s 0-0 draw with European Champions Spain. Great TV, and exactly what the World Cup is all about.
Social Media Clips
Scotland fans singing The Proclaimers at Fenway Park. Japanese supporters tidying up after themselves. Norwegians rowing. England players and fans having an Oasis moment. There have been lots of wonderful moments shared around the planet via social media. Ultimately, it’s a World Cup. And how can you not enjoy that!
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