Podcast: Play in new window
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Vogue capitalised on The Met Gala to drive traffic, subscriptions and sign-ups across multiple platforms. Adweek’s Mark Stenberg joins host Charlotte Henry to discuss the strategy and how it might play out across Condé Nast.
* How Vogue’s Met Gala Coverage Generated 100,000 Newsletter Sign-Ups – Adweek
* Medialyte
* Mark Stenberg on Twitter
* Charlotte Henry on Twitter
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