YouTube turned 20 yesterday. That first video, Me at the Zoo, is a low-quality clip about elephants. It did not suggest that it was to spawn a behemoth. However, two decades on, that is exactly what the now Google-owned video platform is. The first thing to note is that it is a quite staggering achievement […]
YouTube Celebrates a Very Happy 20th Birthday Read More »
Enders Analysis, whose work I often read and cite, has a fascinating new report looking at YouTube on TV consumption and the effects thereof. Given the difficulties in extracting real data from the Google-owned service, they focussed on Trending content to try and see what performs well. There are a couple of elements that stood
YouTube is Embracing Broadcasters Read More »
YouTube boss Neal Mohan declared that creators should be eligible to win Emmy awards (per Variety). Speaking at his company’s Brandcast event held during upfronts week, Mohan said: Creators are drawing audiences on the big screen because they’re the new Hollywood. They have business strategies, writers’ rooms and production teams… Creators are redefining what we
YouTube Boss Says Creators Should be Eligible For Emmy Awards Read More »
A new YouTube shorts monetisation programme went live on February 1, 2023, as part of a bid to lure creators and viewers to the platform and away from competition TikTok. The scheme is based on a new revenue share model because adverts are inserted as users scroll through the short-form videos from a range of
New YouTube Shorts Monetisation Programme Launches in Bid to Entice Creators Read More »
