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YouTube Boss Says Creators Should be Eligible For Emmy Awards

YouTube boss Neal Mohan declared that creators should be eligible to win Emmy awards (per Variety). Speaking at his company’s Brandcast event held during upfronts week, Mohan said: Creators are drawing audiences on the big screen because they’re the new Hollywood. They have business strategies, writers’ rooms and production teams… Creators are redefining what we […]

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New YouTube Shorts Monetisation Programme Launches in Bid to Entice Creators

A new YouTube shorts monetisation programme went live on February 1, 2023, as part of a bid to lure creators and viewers to the platform and away from competition TikTok. The scheme is based on a new revenue share model because adverts are inserted as users scroll through the short-form videos from a range of

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