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Podcast: Here’s What Publishers Need to Give up in 2023

What should publishers be looking to change in 2023? Journalist, lecturer and trainer Adam Tinworth has thoughts. Some of them are going to be controversial. He joins host Charlotte Henry to, amongst other things, urge SEO practitioners to give up their keyword spreadsheets, journalists to get off Twitter and everyone to be a bit more

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Podcast: What on Earth is Going on With Twitter?

On this week’s “The Addition Podcast” I was joined by journalist and author Chris Stokel-Walker. We discussed and dissected everything that has gone on at Twitter since Elon Musk’s takeover. It’s been a pretty chaotic few months. We also looked at the growing level of scrutiny being directed at TikTok. The US is particularly nervous

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Podcast: 2023 Predictions – Another Pivot to Video?

This week on The Addition Podcast, I was delighted to be joined by Mark Stenberg, senior media reporter at AdWeek. We discussed a variety of issues, including why publishers will pivot to video (again), the risk of traffic from Google dwindling, the importance of newsletters and events to connect with your audience, and whether independent publishers

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Digital Rights Organisation Calls on Elon Musk to Open Up Twitter

Digital rights campaigning organisation Open Rights Group (ORG) have called on Elon Musk to let Twitter be “opened up”. Following the billionaire’s purchase of the social media network, ORG Executive Director Jim Killock told The Addition: What Twitter really needs is to be opened up. There are increasing calls for social media to work like

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