Tech Does Upfronts Week – With Mark Stenberg

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Last week was Upfronts week when advertisers hear the pitches from various media execs. It’s a hugely important moment in the media industry calendar and helps give a sense of where things are going. Times are changing though. The tech companies are playing a much bigger role. We saw Google run its Brandcast event once again, with CEO Neal Mohan declaring that creators should be eligible for Emmys. Sports rights are becoming evermore critical too. They are a rare scarce resource in the media landscape. Marc Stenberg from AdWeek joins to discuss it all.

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