Amazon is introducing adverts to its Prime Video streaming service in a matter of days. Not only is this a controversial move, as discussed in a recent newsletter, it is also going to prompt a significant shake-up of the ad market. According to The Hollywood Reporter, the platform’s “scale, in both subscriber reach and real […]
Prime Video Adverts Will See Amazon Shake up the Market Read More »
AI dominated the discourse for much of 2023 and it looks like it is going to be the same in 2024. I’m wary of making The Addition another AI-dominated publication. However, the story really matters. Furthermore, not all publications are prepared to sit back while the bots scrape their work to train Large Langauge Models
The New York Times vs OpenAI and Microsoft Read More »
Get 20% off for 1 year Photo by Jakayla Toney on Unsplash AI dominated the discourse for much of 2023 and it looks like it is going to be the same in 2024. I’m wary of making The Addition another AI-dominated publication. However, the story really matters. Furthermore, not all publications are prepared to sit
The New York Times vs OpenAI and Microsoft Read More »
Sometimes we all want a bit of escapism and we especially want a break from the news. It has long been thought that AR/VR devices, and the metaverse they let users enter, could help provide such an experience through gaming and other immersive work. However, that could flip and your news could be delivered right
News All Over Your Face Read More »
The details of the Post Office Horizon IT scandal are shocking. This website is not the place to discuss why 700-odd sub-postmasters suffered for so long after being wrongly accused of fraud and dishonesty. There is plenty of diligent reporting on the subject. This has gained more attention recently. I suspect the all-encompassing nature of
Post Office Scandal and the Power of Drama Read More »
The Addition is an award-winning reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Image credit: Top_CNX / Shutterstock.com When TV and movie streaming first launched there seemed to be a new, albeit largely unspoken, contract between provider and consumer – pay a somewhat premium price and
Streamers Have Broken the Deal With Viewers Read More »
Luke Littler caused quite a stir over the Christmas period. The 16-year-old darts sensation will compete in the World Championships final tonight against Luke Humphries. Unsurprisingly, Brits are gripped by the teen’s ascent. His semi-final brought in 2.23 million viewers, according to promoter Eddie Hearn. Expect more tonight. Consequently, there is a huge amount of
The Media Must Not Nuke Luke Littler [Updated] Read More »
Few people are in any doubt that 2024 is going to be another tumultuous year for the media industry – for good and bad. There is certainly going to be a lot to discuss on this show! To start the year, ‘The Addition Podcast’ looks ahead with Adweek’s Mark Stenberg, who shares his predictions for
Mergers, Sports Rights, AI and More in 2024 Read More »
Welcome to 2024! The Addition is back and I’m ready and raring to go – I have big plans for the next 12 months. Continuing building and giving readers more of what you want does though require more people to take out a paid subscription. Doing so gives you access to all the paid newsletters
Media Predictions For 2024 Read More »
Photo by Rodion Kutsaiev on Unsplash It is the Friday before Christmas and I wanted to say… thank you! Your taking the time to read the newsletter and listen to the podcast means a lot to me. I love running The Addition and I’m proud of where it’s got to in a relatively short period.
Merry Christmas from The Addition Read More »
