Author name: Charlotte Henry

Vogue capitalised on The Met Gala to drive traffic, subscriptions and sign-ups across multiple platforms. Adweek’s Mark Stenberg joins host Charlotte Henry to discuss the strategy and how it might play out across Condé Nast. * How Vogue’s Met Gala Coverage Generated 100,000 Newsletter Sign-Ups – Adweek * Medialyte * Mark Stenberg on Twitter * […]

Shannon Morse, a top YouTube content creator, joins host Charlotte Henry to discuss how she started out and how to stay (somewhat) sane as you build your own brand. Also, how do you actually make money as a content creator? * Shannon Morse on YouTube * Threat Wire from Hak5 * Shannon Morse on Twitter

Kelly Guimont joins host Charlotte Henry to discuss the end of the iPod and to recall their experiences with the iconic device. They also debate Apple’s audio app offering. Does it need a single space for music, podcasts, and audiobooks? * The music lives on – Apple press release * RIP iPod – The Addition

The fallout from Elon Musk’s offer to acquire Twitter continues. Adrian Weckler of the Irish Independent tells Charlotte Henry how EU HQ staff are reacting. They also dig into Spotify’s latest set of results. Turns out people didn’t leave because of Joe Rogan. * Elon Musk Gets Twitter * Spotify Technology S.A. Announces Financial Results

Elon Musk’s offer to buy Twitter has been accepted by the company’s board, but there are lots of questions about the future of the social media giant that need answering. Jeff Gamet joins host Charlotte Henry to try and unpack it all. * Elon Musk to Acquire Twitter * Elon Musk SNL Monologue * Jeff

Tom Merritt joins Charlotte Henry to discuss the current state of the streaming market, as reports indicate that users are giving up on some services. Also, what next for CNN+? * UK Streaming Subscriptions Shrink As Households Look To Cut Costs – Deadline * Scoop: CNN+ looks doomed – Axios * CNN+ Reveals News Streaming

The New York Times has issued guidance, encouraging its journalists to spend less time on Twitter. Chris Suttcliffe of Media Voices joins Charlotte Henry to discuss how journalists can and should operate across social media. * Media Voices * The New York Times would really like its reporters to stop scrolling and get off Twitter

Legalising sports betting in the US has caused something of a gold rush amongst sports media outlets. Brian Morrisey of The Rebooting joins Charlotte Henry to discuss it all, as well as founding his own media company and his involvement with Puck. * The Rebooting * Puck * Brian Morrisey on Twitter * Charlotte Henry

It rather got overshadowed by…other events, but ‘CODA’ won Best Pictures at the 2022 Oscars. Sigmund Judge joins Charlotte Henry to discuss this groundbreaking moment. * screentimes.net * Sigmund Judge on Twitter * Charlotte Henry on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access

TuneIn CRO Rob Deichert joins Charlotte Henry to discuss TuneInRead More This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com