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Few people are in any doubt that 2024 is going to be another tumultuous year for the media industry – for good and bad. There is certainly going to be a lot to discuss on this show! To start the year, ‘The Addition Podcast’ looks ahead with Adweek’s Mark Stenberg, who shares his predictions for the 12 months to come.
The way AI develops is going to be fascinating to watch. It is also going to be really interesting to compare how companies look at the start of this year and the end of it. We are likely to see a lot of M&A activity across the industry.
To start the show, we also briefly reflect on the departure of Richard Beckman from The Messenger and what it means for that publication going forward.
* 2023 Predictions – Another Pivot to Video?
* Mark Stenberg on Twitter
* Mark Stenberg at Adweek
* Charlotte Henry on Threads
* Charlotte Henry on Twitter
* Charlotte Henry TikTok
* The Addition on YouTube
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com
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