Media Voices Lessons From The Creator Economy: Owning your work is crucial

There is a clear moment in tech journalist Kara Swisher’s new memoir, “Burn Book” where she takes the leap into becoming an entrepreneur. “I realized, in short, that I was and would always be a great reporter and a less good employee,” she writes. “Which led me to the obvious conclusion that I wanted to have control of my work and my destiny.”

In the current media climate, more and more journalists may well also be considering managing their own destiny instead of hoping they can avoid the next round of cuts and closures.

Creators, in many cases, are already operating in this way and can serve as a good example to journalists pondering their future. The whims of the algorithm notwithstanding, creators are, by and large, in control of their own fate – they can publish what they want. Their success is down to their efforts.

Read the full column at Media Voices