Journalist and author Chris Stokel-Walker joins host Charlotte Henry to discuss the effect, or lack thereof, that TikTok has had during the UK General Election campaign. Interestingly, it is Reform UK leader Nigel Farage who has performed best on the short video app. The other parties have quickly had to build a presence on the […]
The TikTok Election That Wasn’t – With Chris Stokel-Walker Read More »
Recently, I’ve been playing around with TikTok – posting some videos there, seeing what works, what doesn’t, and how it can be part of The Addition’s offering. I can’t pretend I’m pulling up trees, I haven’t had some big viral hit, but it’s fun making the clips and amazing to see how you can reach
TikTok Removed my Evan Gershkovich Videos Read More »
It has been a tumultuous time for TikTok, with increasing talk about banning the short-form video app. But why are bans being discussed at all? And what happens next? There is only one person to ask – Chris Stokel-Walker. Listen wherever you get your podcasts. Thank you to Kolide for sponsoring this episode of the
Podcast: TikTok Might Actually Get Banned Read More »
A new YouTube shorts monetisation programme went live on February 1, 2023, as part of a bid to lure creators and viewers to the platform and away from competition TikTok. The scheme is based on a new revenue share model because adverts are inserted as users scroll through the short-form videos from a range of
New YouTube Shorts Monetisation Programme Launches in Bid to Entice Creators Read More »
What should publishers be looking to change in 2023? Journalist, lecturer and trainer Adam Tinworth has thoughts. Some of them are going to be controversial. He joins host Charlotte Henry to, amongst other things, urge SEO practitioners to give up their keyword spreadsheets, journalists to get off Twitter and everyone to be a bit more
Podcast: Here’s What Publishers Need to Give up in 2023 Read More »
This week on The Addition Podcast, I was delighted to be joined by Mark Stenberg, senior media reporter at AdWeek. We discussed a variety of issues, including why publishers will pivot to video (again), the risk of traffic from Google dwindling, the importance of newsletters and events to connect with your audience, and whether independent publishers
Podcast: 2023 Predictions – Another Pivot to Video? Read More »
