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Podcast: Here’s What Publishers Need to Give up in 2023

What should publishers be looking to change in 2023? Journalist, lecturer and trainer Adam Tinworth has thoughts. Some of them are going to be controversial. He joins host Charlotte Henry to, amongst other things, urge SEO practitioners to give up their keyword spreadsheets, journalists to get off Twitter and everyone to be a bit more […]

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Podcast: 2023 Predictions – Another Pivot to Video?

This week on The Addition Podcast, I was delighted to be joined by Mark Stenberg, senior media reporter at AdWeek. We discussed a variety of issues, including why publishers will pivot to video (again), the risk of traffic from Google dwindling, the importance of newsletters and events to connect with your audience, and whether independent publishers

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