To start off a new The Addition podcast mini-series predicting the world of tech and media in 2023, I am joined by Brian Morrissey, who has seen various peaks and troughs during his career. Amongst other things, he edited Digiday and now runs The Rebooting on Substack. He has a deep understanding of the difficulties that media outlets can face during an economic downturn and the opportunities available to those able to grab them. Brian thinks there will be a “rebundling”, as individual brands come together to keep their audience. He is also very interested in how AI might affect journalism. This, frankly, terrifies me. Is ChatGPT really going to replace real-life journalists?!