Jamie Vardy is is a Bundesliga rights holder. Yes, you read that correctly. The former Leicester City forward, who won the Premier League with the Foxes in 2016, has a YouTube channel, which will show seven games from the German league, per The Athletic. It will start with Bayern Munich vs Stuttgart tonight. “Jamie Vardy’s Having a Party” only went live in June. It is run by major production firm, Banijay Entertainment, which has the direct deal with the German top tier. Vardy replaces Mark Goldbridge as a creator showing live Bundesliga matches. It is all part of a plan to make German domestic football more discoverable.
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